Why Advertise On Podcasts?

Why Advertise On Podcasts?

Podcasts offer a unique marketing opportunity that has helped many companies develop and grow. Here are a few stats taken from a recent study.

Why Advertise On Podcasts?

Podcasts offer a unique marketing opportunity that has helped many companies develop and grow. Here are a few stats taken from a recent study.

Benefits of Podcast Advertising

A great benefit of advertising with a podcast is that there is such a wide variety of shows and content that it would be easy to find one compatible with your company and products.

A recent study from IAB found that listeners are more responsive to ads read by the podcast hosts than pre-produced ones, much like an endorsement. Listeners trust their favourite podcast hosts and appreciate their takes and banter on a product or service. Consumers are more likely to respond to sincere and authentic conversations about a product than to prewritten copy and talking points.

Podcast advertising provides friendly or warm leads. This makes people more likely to purchase your product or service. These leads are similar to those of affiliate marketing or word-of-mouth advertising. According to marketing expert Hailey Friedman, the podcast leads conversion rate is seven times higher than that of standard website traffic leads.

Podcasts offer a unique marketing opportunity that has helped many companies develop and grow. Here a few stats taken from a recent study.

Benefits of Podcast Advertising​

A great benefit of advertising with a podcast is that there is such a wide variety of shows and content that it would be easy to find one that is compatible with your company and products.

A recent study from IAB found that listeners are more responsive to ads read by the podcast hosts than pre-produced ones, much like an endorsement. Listeners trust their favourite podcast hosts and appreciate their takes and banter on a product or service. Consumers are more likely to respond to sincere and authentic conversations about a product than to prewritten copy and talking points.

Podcast advertising provides friendly or warm leads. This makes people more likely to purchase your product or service. These leads are similar to those of affiliate marketing or word-of-mouth advertising. According to marketing expert Hailey Friedman, podcast leads conversion rate is seven times higher than that of standard website traffic leads. 

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