Why Podcast Advertising?
Why Advertise On Podcasts?
Podcasts offer a unique marketing opportunity that has helped many companies develop and grow. Here are a few stats taken from a recent study.
- 67% of podcast listeners enjoy ads.
- Podcasts overall have 62 million listeners each week.
- Podcast advertising yields leads with a conversion rate seven times higher than leads from regular website traffic.
Why Podcast Advertising is the way forward!
Podcast Advertising offers a unique marketing opportunity that has helped many companies develop and grow. Here are a few stats taken from a recent study:
- 67% of podcast listeners enjoy ads.
- Podcasts overall have 62 million listeners each week.
- Podcast advertising yields leads with a conversion rate seven times higher than leads from regular website traffic.
Benefits of Podcast Advertising
A great benefit of advertising with a podcast is that there is such a wide variety of shows and content that it would be easy to find one compatible with your company and products.
A recent study from IAB found that listeners are more responsive to ads read by the podcast hosts than pre-produced ones, much like an endorsement. Listeners trust their favourite podcast hosts and appreciate their takes and banter on a product or service. Consumers are more likely to respond to sincere and authentic conversations about a product than to prewritten copy and talking points.
Advertising on Podcasts provide friendly or warm leads. This makes people more likely to purchase your product or service. These leads are similar to those of affiliate marketing or word-of-mouth advertising. According to marketing expert Hailey Friedman, the podcast leads conversion rate is seven times higher than that of standard website traffic leads.
There is a fantastic Podcast called Podcast Advertising Playbook by Heather Osgood that discusses all you need to know – Listen to her awesome podcast Here
Podcasts offer a unique marketing opportunity that has helped many companies develop and grow. Here a few stats taken from a recent study.
- 67% of podcast listeners enjoy ads.
- Podcasts overall have 62 million listeners each week.
- Podcast advertising yields leads with a conversion rate seven times higher than leads from regular website traffic.
Benefits of Podcast Advertising
A great benefit of advertising with a podcast is that there is such a wide variety of shows and content that it would be easy to find one that is compatible with your company and products.
A recent study from IAB found that listeners are more responsive to ads read by the podcast hosts than pre-produced ones, much like an endorsement. Listeners trust their favourite podcast hosts and appreciate their takes and banter on a product or service. Consumers are more likely to respond to sincere and authentic conversations about a product than to prewritten copy and talking points.
Podcast advertising provides friendly or warm leads. This makes people more likely to purchase your product or service. These leads are similar to those of affiliate marketing or word-of-mouth advertising. According to marketing expert Hailey Friedman, podcast leads conversion rate is seven times higher than that of standard website traffic leads.