The Covid19 Pandemic has increased our reliance on digital technologies.
Alternative digital means of connecting with your audience have never been more critical. We are using more and more audio and video to communicate with others both personally and professionally. In addition, as the business requirements have changed and the way we interact with customers, podcasts are now fundamental in making sure that you swim rather than sink in a sea of competition.
What is podcasting?
Podcasting is a set of audio files digitally arranged on the Internet in a scheduled format that your viewers may decide to download and listen to. To do so, you must follow the podcast owner on social media platforms – or subscribe – to view these files after being uploaded.
Businesses nowadays are increasingly using podcasts to improve their marketing strategy. This is because they are a powerful marketing tool!
Podcasts have become the new talk radio on mobile devices, and over the last few years, there has been explosive growth in podcasting. So let’s take a look at how podcasting can benefit your business.
Podcasting is an excellent way to connect with your audience, and we urge you not to put off including it in your marketing strategy!. It is fantastic for marketing and will enable you to connect with your audience, generate leads and convert customers. In addition, it is an opportunity to ride on the algorithm and give you an alternative way to promote your business. You can access them on most electronic devices – smartphones, radios, Ipads and Laptops. Do you know that the extensive use of mobile phones has contributed to the recent explosion in podcasting interests, both for entertainment and professional reasons? Exciting Right!? What if we told you that done the right way? Being a podcaster will help you scale your business!
Audio is on the Rise
Audiences for audio content are increasing exponentially, and those who adopt this at the earliest will most likely reap the benefits of this powerful platform. Even if you don’t start a podcast, you will benefit from researching popular podcasts in your area of expertise or reaching out to a podcast production agency such as Mabe Media to assist you in becoming a guest on someone on else show!
More Traffic, More Customers, and More Profit!
Social media algorithms may seem complicated for most people. However, all you need to know is that podcasts produced properly can help you ride the algorithm – they widen your reach and help build your audience and convert more clients! Subscribers to your show are regular listeners. They may also recommend your podcast to more people who may be interested in your services. So the more regularly you upload and publish, the more traffic your podcast is likely to generate.
Readily Marketable and Easy to Create
As a podcaster, if you can touch your existing fan base’s minds and hearts, you are sure to reach new people. It may indeed seem on solo podcasts that the podcaster is offering a one-directional monologue, but a podcast is sustained on trust. Familiarity does not breed contempt, but faith – your listeners know you, your brand, and hopefully soon, your business. After all, one is more likely to buy from a known person rather than a stranger, leading to the importance of such trust. Therefore, make sure your Podcast production packages is relevant to your goal.
Podcasts are, therefore, Engaging.
Podcasts are more engaging than the written word and easier to consume as you can listen when you are on the go. In addition, podcasting creates an engaging network that offers you a welcome break from monotonous methods such as written content that may not be very interactive. That is why podcasts can offer a more attractive alternative.
About sixty percent of listeners have been statistically reported to purchase the items being offered on a podcast. That is a higher number than YouTube videos and written blog demographics.
Helps you overcome Stage Fright and Stuttering Problems
Podcasting can help you to overcome your fear of public speaking. Whilst you are reaching a large audience with podcasts, the easygoing interactions that being a podcaster demands have boosted the confidence of those who fear speaking on stage or to a large audience!
So what are you waiting for? More and more Businesses are making podcasts an integral part of their marketing strategy. A good Podcast Production Agency will help you become more visible, grow your business and generate more leads and cash flow!